The “Strategy Process Research” explains under which conditions it makes sense to integrate diverse internal areas of knowledge within the company in the strategic planning and how this can be realized. This project is about the application of this theory on the strategic technology planning of a large company in the automotive industry.
Conference Contributions
D’Aujourd’hui, V. Y./Koller, H. (2013): Project Emergence at a Corporate Central Research Unit – An Analysis Based on the Strategy Process Theory, 20th IPDMC 2013 in Paris (FR), June 24-25th, 2013.
Letzte Änderung: 15. April 2018