Steffen Heim, M.Sc.

Wissenschaftlicher Mitarbeiter

Sprechstunde
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Arbeitstitel der Dissertation
Development and Validation of the Media Brand Trust Scale

Publikationen:

• Heim, S., Chan-Olmsted, S., Fantapié Altobelli, C., Fretschner, M., & Wolter, L.-C. (2024). Exploring trust in media brands today: Definition, dimensions and cross-national differences. International Journal on Media Management, 25(1–2), 59–89. https://doi.org/10.1080/14241277.2024.2336266
• Heim, S., Chan-Olmsted, S., Fantapié Altobelli, C., Fretschner, M., & Wolter, L.-C. (2024). Towards the measurement of consumer trust in media brands—scale development and validation. Journal of Media Economics, 1–26. https://doi.org/10.1080/08997764.2024.2433739
• Heim, S., & Chan-Olmsted, S. (2023). Consumer Trust in AI–Human News Collaborative Continuum: Preferences and Influencing Factors by News Production Phases. Journalism and Media, 4(3), 946-965. https://doi.org/10.3390/journalmedia4030061
• Heim, S., Chan-Olmstedt, S., Fantapié Altobelli, C., Fretschner, M., & Wolter, L.-C. (2022). Media Brand Trust Effects on Digital Advertising – towards a Conceptual Model. In H. Gundlach (Ed.), Internet-Intermediäre und virtuelle Plattformen medienökonomisch betrachtet (pp. 177-191). Hamburg: Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft e.V. https://doi.org/10.21241/ssoar.78777

Letzte Änderung: 27. November 2024