New Textbook published

The new textbook “International Business Strategy and Cross-Cultural Management – An Applied Approach” by Nicole Franziska Richter, Jesper Strandskov, Sven Hauff and Vasyl Taras has been published. This comprehensive yet accessible textbook provides readers with an advanced and applied approach to traditional international business that integrates key cross-cultural management topics. Its ten chapters give profound insights into analysing, selecting and entering international markets, strategic partnerships, strategic positioning, global value chains, organizational designs, intercultural interaction, leadership and motivation and international human resources management. More info can be found here.